New PDF release: 42 Rules for Applying Google Analytics. A practical guide

By Rob Sanders

ISBN-10: 1607730413

ISBN-13: 9781607730415

42 principles for utilizing Google Analytics is knowing a visitor's trip via your site then utilizing that size, assortment and research of knowledge for the most objective of thoroughly optimizing and bettering site functionality. This contains studying the place your viewers come from and the way they have interaction together with your website or measuring key drivers and conversions reminiscent of which touchdown pages motivate humans to react by means of calling, emailing or procuring a product.

The advantage of employing this unfastened wisdom, even if you're an advertiser, writer, or website proprietor, may also help you write larger advertisements, increase your advertising projects, and create higher-converting web content.

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Extra info for 42 Rules for Applying Google Analytics. A practical guide for understanding web traffic, visitors and analytics so you...

Example text

It tells you how people find, navigate, and convert on your website so you can turn more visitors into buyers. - Brett Crosby, Group Manager, Google Analytics Why Google Analytics? The broad response is that Google Analytics provides all your web analytics data for your website or blog in one easy-to-use platform. There are no limitations or requirements for using Google Analytics. You can be an entrepreneur or small business owner. You can work for a large corporation and manage a small or large team.

That’s all there is to it. Or is it? It is actually the relevance of the keyword that draws in the qualified traffic to your website from the search engines. So in order to lure this highly qualified traffic, you need to develop an understanding of how to select the most effective keywords. The task of choosing keywords can be very cumbersome given the infinite number of possibilities to choose from. Choosing the wrong keywords can be disastrous and set you back months while you are ramping up your search engine marketing efforts.

Second, identify pages in a defined “funnel” or the path that you expect visitors to take on their way to converting to the goal (see Rule 20, “Convert Your Visitors”). This will help you determine where visitors drop off during the conversion path. Third, assign a monetary value for the goal. For example, if you are able to close 10 percent of your prospects/leads that are generated via your “contact us” page and your average transaction is $500, then you might assign $50 (10 percent of $500) as the value of your “contact us” goal.

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42 Rules for Applying Google Analytics. A practical guide for understanding web traffic, visitors and analytics so you... by Rob Sanders


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