By Kim H. Pries
With this ebook, managers and selection makers are given the instruments to make extra educated judgements approximately gigantic facts deciding to buy projects. Big facts Analytics: a pragmatic advisor for Managers not just offers descriptions of universal instruments, but in addition surveys a few of the items and proprietors that offer the massive info market.
Comparing and contrasting the differing kinds of research in most cases performed with vast information, this obtainable reference offers uncomplicated factors of the overall workings of massive information instruments. rather than spending time on the best way to set up particular applications, it specializes in the explanations WHY readers may set up a given package.
The publication presents authoritative tips on a variety of instruments, together with open resource and proprietary structures. It information the strengths and weaknesses of incorporating titanic information research into decision-making and explains the best way to leverage the strengths whereas mitigating the weaknesses.
- Describes the advantages of dispensed computing in easy terms
- Includes enormous vendor/tool fabric, in particular for open resource decisions
- Covers trendy software program programs, together with Hadoop and Oracle Endeca
- Examines GIS and computing device studying applications
- Considers privateness and surveillance concerns
The publication extra explores easy statistical recommendations that, whilst misapplied, should be the resource of error. again and again, tremendous information is handled as an oracle that discovers effects no one may have imagined. whereas significant facts can serve this necessary functionality, all too frequently those effects are improper, but are nonetheless said unquestioningly. The chance of getting misguided effects raises as a bigger variety of variables are in comparison until preventative measures are taken.
The process taken by way of the authors is to provide an explanation for those strategies so managers can ask greater questions in their analysts and proprietors as to the appropriateness of the tools used to reach at a end. as the international of technological know-how and drugs has been grappling with related matters within the e-book of experiences, the authors draw on their efforts and observe them to special data.
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Extra info for Big Data Analytics: A Practical Guide for Managers
One of the authors of this book has access to the following on his smartphone: • Multiple e-mail services • Up-to-the-minute readings from Doppler radar belonging to the National Oceanic and Atmospheric Administration • A photographic representation of every outdoor spot on Earth • Maps of all of North America and other places around the world • Updates of the activities of most of his friends via social media • Multiple ways of accessing music from online sources, both on a subscription and an ownership model • Near instantaneous sharing of photos taken between his wife and him • Multiple video streaming services The Mother of Invention’s Triplets • 27 • The ability to identify a song by name and artist by holding the phone up to a speaker • Images from traffic cameras lining the roads and intersections near where he lives • The ability to purchase and immediately access books and music All of these abilities are dependent on computing power located in servers of unknown location, accessed by his phone using an Internet connection.
By understanding these limits, we can minimize and control them. The specific examples of big data used so far are such that when we draw faulty conclusions, we suffer minor consequences. One of the authors had a bafflingly off-base category of movies recommended to him by Netflix and has received membership cards in the mail from the AARP despite being decades away from retirement, and has a spouse who was twice bombarded with baby formula coupons in the mail. The first time was soon before his son was born; the second time was brief and was triggered 14 • Big Data Analytics by erroneous conclusions drawn by some algorithm in an unknown computer.
7 If we are using the scientific method, it may take only one valid counterexample to topple a vulnerable theory. This is an important article. In fact, the book that you now hold in your hands was conceived as a response. Taleb points out real flaws in how we use big data, but your authors argue we need not use big data this way. A manager who understands the promise and limits of big data can obtain improved results just by knowing the limits of data and statistics and then ensuring that any analysis includes measures to separate wheat from chaff.
Big Data Analytics: A Practical Guide for Managers by Kim H. Pries