By Nick Heffernan
Postmodernism and postmodernity became keywords wherein modern cultural switch is theorized. during this unique and stimulating examine, Nick Heffernan demonstrates that the postmodern isn't just a cultural subject: it bears at the modifications wrought through and inside of modern capitalism itself. to invite the postmodern query, in accordance with Heffernan, is inevitably to inquire into the character of Western capitalist societies as they've got built within the moment half the 20th century, and within the technique to interact in a sequence of advanced meditations on capital, category, and know-how.
In a stimulating interpreting of the connection among cultural kinds of social, fiscal, and political switch in postwar the United States, Heffernan makes use of various cultural texts--film, literature, reportage--to remove darkness from the methods and modes wherein obstacle and social, monetary, and cultural alterations are registered. utilizing the hyperlinks among narrative cultural varieties and the method of ancient knowing, he brings jointly debates that experience to this point been carried out principally in the separate domain names of political economic climate, social concept, and cultural feedback to supply a compelling research of latest cultural switch. by way of moving postmodernism within the context of adjusting modes of capitalism, Heffernan places the query of sophistication and sophistication service provider again on the heart of the severe time table.
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Extra resources for Capital, Class and Technology in Contemporary American Culture: Projecting Post-Fordism
Its agency was crucial in leading and effecting this shift, even as the conditions for its own existence were created by it, and its distinctive world views and ideologies were central to the explanation and legitimation of social and economic change in this period, particularly through the central tenets of Progressive reform. As Barbara and John Ehrenreich have argued, the members of this new professional-managerial class or PMC CLASS AND CONSENSUS, IDEOLOGY AND TECHNOLOGY 33 consciously grasped the roles which they had to play.
However, on many roads that stand back behind the highway’s scenery stand not woods and relics, but brand new neighborhoods, apartment houses and shopping centers. The roads around them fill up with cars before nine and after five. They are going to and from commercial buildings that wear on their doors and walls descriptions of new enterprise. Digital Equipment, Data General – there on the edge of the woods, those names seemed like prophecies to me, before I realised that the new order they implied had arrived already.
The Fordist regime provided the social framework for the negotiation not only of economic forces and relationships in that period, but for political and cultural ones too. Indeed, Peter Wollen has claimed that the terms of the Fordist equation – mass production plus mass consumption with basic welfare provision producing inexorably rising standards of living – were so pervasive as to constitute a distinct ‘world view’, while Anthony Woodiwiss has persuasively argued that they formed the basis of the ideology of ‘social modernism’ which has dominated America’s political, social and cultural attitudes for the last half-century (Wollen, 1991: p.
Capital, Class and Technology in Contemporary American Culture: Projecting Post-Fordism by Nick Heffernan