Cult of Analytics: Driving online marketing strategies using - download pdf or read online

By Steve Jackson

ISBN-10: 1856176118

ISBN-13: 9781856176118

That will comprehend and get actual price out of your on-line content material you must know the way it truly is utilized by your shoppers. for those who paintings with net analytics and on-line seek optimization, this e-book will give you the instruments and perception you must do exactly that. much more, it is going to provide you with an actionable plan to rework the tradition of your company into one who makes use of net analytics every day, targeting genuine adjustments you may make for your division and procedures to remodel the best way your small business works. With examples from dozens of businesses starting from small companies, to client websites like Amazon, to a couple of the biggest businesses on the earth together with Tesco and Google, Cult of Analytics demonstrates simply how you can observe net analytics on your company. * specified: call for from sellers for a consultant to development net analytics into enterprise * Real-world examples exhibit what does and does not paintings on-line to fulfill on-line enterprise pursuits * Covers either the technicalities of internet analytics and the tactic in the back of utilizing them in a single convenient consultant to provide sellers the total photograph

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Extra resources for Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

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I’m personally using a variant of the model with practically all of my clients now. fi/ REAN Definition Every business website is affected by REAN. They all need to reach their potential customers, they then need to engage with them, activate them 25 26 CHAPTER 2: Understanding Reach, Engage, Activate and Nurture (REAN) (get them to convert to your goal) and finally you need to nurture them, in other words encourage them to come back. We define these four factors in the following way: R Reach sources, the methods you use to attract people to your offer.

Definition Framework Overview (source volume 1, Standards Analytics Definitions, WAA) There are three types of Web analytics metrics – counts, ratios and KPIs: n Count – the most basic unit of measure; a single number, not a ratio. ). 1 What are Key Performance Indicators (KPIs)? n Ratio – typically, a count divided by a count, although a ratio can use either a count or a ratio in the numerator or denominator. ) Usually it is not a whole number. Because it’s a ratio, ‘per’ is typically in the name, such as ‘Page Views per Visit’.

Then all of this data can be compared to the online channel and where possible tied back to web browsing activity. This gives you a complete picture of the customer. You may for example find that the web is very good for a particular job like supplying information while call centres are better for others, like customer complaints. Measuring the effectiveness of how you deal with your current customers can greatly improve your chances of them becoming a repeat customer. You should also measure the time between your visitors’ visits to your website as well as your customers’ visits.

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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) by Steve Jackson

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